Turning readership around through sharing!

In the time of Web 2.0 the ability to share content is as important as ever. Zmags supports sharing content in multiple ways. The core of Zmags Sharing Options is the unique structure that allows your readers to deeplink to a specific page or spread in your collateral. This means that a special offer on page 34 of your collateral can easily be passed along, so other readers can get direct access to that particular page. This is very useful if social media is a part of your marketing strategy.

Always updated content

Turn your collateral into an always-updated news hub by utilizing news tickers or RSS feeds, which can easily be integrated in the control bars or individual pages of your collateral so you can add breaking news, the current share price, today’s opening hours or whatever you want to announce.

Easy sharing for your readers

Zmags has multiple functions that make sharing easy for the reader. The tell-a-friend button, for example, allows any reader to send an email to a friend. An extended version of this feature is the crop image, which allows readers to mark an area of their choice within the collateral and share it as they like.

Use wish lists to create buzz

Also available for viral marketing support is the Wish List feature that allows readers to click on an item and add it to a personal wish list. The list can be printed or passed along as an email or text message. This is a great way to create buzz on your campaigns.

With Sharing Options you can:

• Give your readers easy ways to share content for increased readership
• Insert feeds in your collateral for always-updated content.
• Add tell-a-friend, crop image or wish list features to expand reader scope through viral distribution.