Helping Travel Companies Increase Online Bookings

A great online experience can make a big difference to potential customers when they are planning holidays or business trips. Serving nearly 200 travel and tourism companies, Zmags understands travel industry challenges and provides the tools you need to be competitive.

Business Challenges for Travel

• High print and distribution costs: Travel catalogs are typically large, with heavy graphics and printed on quality paper. Thus, both print and distribution are expensive.
• No audience analytics: You can’t measure effectiveness of printed piece as a whole or as part of any given campaign because you don’t know if they received, it, who read it, what they read and for how long.
• Travel is an emotional experience. A static PDF does not convey a true emotional experience. It is impossible to engage with the reader in the inspirational moment.
• The travel industry operates on low margins and depends on high volume. Marketing needs to be on-target and cost-effective.
• A travel brochure or collateral piece needs to quickly differentiate you from the competition as quickly as possible.

How Zmags can Create Results for Your Business

Zmags Interactive Collateral Management enables travel companies to quickly and easily transform static PDF files into digital catalogs to better engage customers in the following ways:

• Enabling marketers to easily insert video in their interactive catalog to show off a destination’s best features;
• Automatically recognizing and activating Web and email links in brochures as they are being transformed with our online publishing solution. Once the customer is inspired, the booking page on your website is just one click away.
• Adding forms directly in the interactive catalog or brochure provides an easy way for readers to sign up and lets you collect leads.
• Incorporating live RSS feeds directly into a news ticker in online brochures allows you to push updates such as special packages, available dates and traveler reviews.
• Provides comprehensive analytics on reader behavior, such as traffic-by-page, traffic-by-image and click-through behavior- valuable information that helps you optimize future collateral.