Helping publishing companies successfully transition to online magazines and newspapers

Print is not dead, but the business model for magazines, newspapers and other printed publications is changing rapidly. Finding different ways to generate revenue and cut costs is not just important for publishers – it’s a matter of survival. Zmags’ roots are in publishing – Our digital publishing software has helped hundreds of magazine publishers successfully add online publications or make complete transitions from print to online.

Business Challenges for Publishing:

• Readers are increasingly turning to e-publications for free, on-demand news content and advertising dollars have followed. This shift has caused many publishers to re-think what types of content they use for print and for online.
• Revenue from print ads has precipitously declined. Publishers must offer new, creative ways for advertisers to reach readers if they are to survive.
• Difficulty objectively linking advertising to measurable buyer behavior. Traditionally, it has been difficult for publishers to provide empirical data on how print advertising affects buyer behavior.
• Challenging for publishers to discern which print content is most appealing to readers.
• Print and distribution costs are on the rise, thus giving publishers a strong incentive to go digital.

How Zmags Can Create Results for Your Online Publishing Business

With Zmags’ next- generation digitalpublishing software solution the online reading experience is very similar to reading a magazine, but enriched with engaging content such as video. The look-and-feel of the content is preserved, and the intuitive navigation ensures ease of use. Zmags provides all the tools you need for presenting interactive publications of your print editions, and has been proven to help publishers:

• Extend reach of your online publication. Zmags customers have increased readership by up to 100 percent, and due to readers sharing content generating higher traffic from search engines by using Zmags' digital publishing software
• Cost-efficient epublishing. Zmags customers have on average reduced printing and mailing costs by over 50 percent.
• Achieve rapid ROI with digital publications. By converting just 5 percent of print subscribers to Zmags, you will save enough on print costs in one month to pay for your Zmags license for the whole year.
• Online publications, the new revenue channel. Offer live ads in your digital magazines that can be linked to advertisers’ websites for better conversion rates and objective results measurement. Zmags customers have found that advertisers are willing to pay more for better, measurable results.
• You get the best of both the print and the online worlds: a top-notch digital magazine and newspapers with full control of design customizations to attract readers - and detailed tracking to see what parts of your content your audience likes best.