Press Releases
- Zmags Selected as a 2012 MITX Innovation Awards Finalist
- Zmags Rolls Out New App for iPad Solution, Plus Facebook Timeline and Pinterest Capabilities for Digital Catalogs
- PartyLite Upgrades to Zmags CommercePro to Strengthen E-Commerce Sales
- Zmags Expands Global Leadership Team with Former Venda and Monster.com Executives
- Zmags Transforms the Tablet, Smartphone and Web Consumer Experience
Zmags in the news
News
Xconomy
May 1, 2012
An in-depth conversation with Zmags CEO Michael Schreck, where he discusses some exciting elements of Zmags' future developments and strategy. "You've got to create an experience that leverages all of the offline merchandising creativity, the frictionless elements of offline, and then add the benefits of online - instantaneous, touch, immediate satisfaction, price confidence. You add those two things together, you actually get a better experience."
Daily Deal Media
April 26, 2012
Zmags is a social marketing platform provider that just released a new app for the iPad and new social overlapping capabilities for Facebook and, wait for it… Pinterest! (April’s social commerce buzzword!) The additions enable brands and retailers to extend their brands across multiple digital channels in order to reach social and mobile-savvy users.
Internet Retailer
March 28, 2012
PartyLite, a direct seller that specializes in candles, home fragrances and décor, has upgraded to Zmags CommercePro to create a new digital catalog designed for smartphones, tablets, its e-commerce site and Facebook page. "Our catalogs are rich and engaging so that PartyLite online shoppers and Facebook fans feel like they are still part of a true PartyLite experience and are more motivated to browse and purchase,” says Michael Norris, president of PartyLite North America.
San Francisco Chronicle
March 1, 2012
Vancouver, Coust & Mountains has partnered with Zmags to create a new Vancouver digital travel guide, enabling visitors to customize, personalize, and create a travel handbook designed specifically for their upcoming vacation. "The Virtual Vancouver Travel Guides will offer visitors an interactive way to plan their trip prior to arrival and to allow them to make informed choices during their stay", says Kevan Ridgway, President & CEO of Vancouver, Coast & Mountains.
Mashable
February 28, 2012
Zmags Convergence is a brand new user interface that takes the user interface of a tablet, smartphone, or Facebook brand page or website to introduce shoppers to a world beyond what’s traditionally seen on e-commerce sites today. “Zmags is taking different channels and packaging them in a way that is appealing to customers and how they want to shop,” says W. Sean Ford, the company’s COO and CMO.
February 16, 2012
Direct Marketing News
A report released by Zmags examines and evaluates the smartphone and tablet marketing efforts of the top 100 Internet retailers. “It's about building imaginative and immersive experiences, because that's what consumers are looking for,” said W. Sean Ford, COO and CMO of Zmags. “It starts to replicate the process of building a brick-and-mortar store: you are trying to create a unique experience within the store, and that approach from retail needs to be applied to the mobile channel.”
February 14, 2012
Apparel Magazine
W. Sean Ford, COO / CMO of Zmags, discusses the retailer implications of connected consumer behavior. "…Tablet, smartphone and Facebook users are a new powerful new segment of connected consumers and brands, retailers, agencies and marketers must be ready for them. The first step is to understand how today's connected consumers are using these devices and channels to discover products and be inspired to spend. With a number of surveys and research reports published recently, including one commissioned by us, we now have the data that provides this insight…"
Mass High Tech
February 8, 2012
Zmags names Hugh Merryweather as their new Chief Financial Officer. Merryweather most recently served as global CFO and head of new business development at concierge services provider Circles. Before joining Circles, Merryweather was the executive director at edu.com and director of partnerships for Fidelity Investments.
Boston Business Journal
February 3, 2012
An executive profile of Zmags CEO Michael Schreck, who believes that Mobile marketing is going to change everything. Zmags’ technology aims to help retailers give customers an engaging online shopping experience, giving shoppers the sort of inspiration they might get while shopping in a store and leading to more impulse purchases. “Impulse purchases result in more profitability, and that’s how retailers and brands have succeeded over the years,” Schreck said.
Mobile Commerce Daily
January 17, 2012
In a study commissioned by Zmags on how consumers are shopping on mobile platforms, Eighty-seven percent of consumers prefer Web – either mobile or desktop – when shopping. “Apps may well fit into a retailer’s strategy, but as they plan their investments, retailers need to think carefully about the proper role apps play in building and strengthening customer relationships,” said W. Sean Ford, CMO at Zmags.
Mashable.com
January 16, 2012
A survey by Zmags revealed that consumers show a greater preference to browsing the Web to shop, rather than using branded apps. That’s not to say that tablet owners don’t feel comfortable shopping from their devices – nine out of ten tablet owners shopped via tablet this holiday season, spending on average about $325 (Includes Infographic).
TechCrunch
January 10, 2012
Zmags has secured $7 million in financing from Square 1 Bank and from existing backers OpenView Venture Partners and Northcap Partners. Zmags plans to raise more growth equity from an unnamed private equity firm later this year, to bankroll further expansion and ‘strategic acquisitions’.
CNBC.com
December 8, 2011
A survey commissioned by Zmags shows that tablet owners are valuable to retailers during the holiday shopping season, and devices such as Apple’s iPad and other tablets are a retail game-changer.
Internet Retailer
December 7, 2011
“Only two weeks into the 2011 holiday shopping season and it is clear that tablet commerce is a critical and emerging channel for retail sales,” says W. Sean Ford, COO and CMO at Zmags.
Direct Marketing News
October 1, 2011
The debate continues over whether major retailers will abandon their print catalogs, and go strictly digital. Zmags has enabled retailers to not only post content on the Web but add features that would be impossible using print, such as video and location-based services.
Direct Marketing News
August 31, 2011
Zmags has named W. Sean Ford COO and CMO. Ford will be responsible for global marketing, product management, customer support and recruiting, and will report to CEO Michael Schreck. “[Ford] and I have known each other for two decades and have been looking for an opportunity to work together again,” said Schreck.
OpenView Labs
August 24, 2011
An in-depth conversation with Michael Schreck, president and CEO of Zmags. Schreck discusses keys to successfully navigating the expansion stage, advises on go-to-market strategies, and gives guidance on raising capital and acquisition.
Direct Marketing News
August 1, 2011
Amy Sullivan, director of e-commerce at Brahmin Handbags, discusses how her brand works with Zmags to offer the catalog to more tech-savvy customers who use iPads and Facebook to view it. Zmags created an online version of the Brahmin catalog that allows the brand to reach more customers.
ZippyCart
July 27, 2011
ZippyCart presents a special interview with Zmags’ CEO Michael Schreck. Schreck gives the inside story on Zmags and the release of the product “Commerce Pro.”