As CMO or VP Marketing for a corporation, you likely have broad responsibility, from branding and advertising to marketing technology and analytics. And chances are your budget is under a microscope.

The old saying, “I know that half my marketing budget is wasted – I just don’t know which half” is too often true. Zmags can help you measure the impact of an area that’s typically been a black box – the value of collateral.

Zmags software-as-a-service helps marketers do more with less by providing a simple, inexpensive means to upgrade your marketing material and objectively measure the impact of your marketing efforts. Zmags’ Interactive Collateral Management solution helps transform static PDF and print collateral into interactive online media complete with links and rich media such as video.

With Zmags your company can:

• Attract more readers and better engage them with interactive collateral elements such as video and audio.
• Get detailed insight about readers’ behavior, ranging from simple statistics such as readership to detailed analytics such as heat maps that show where readers zoomed in most frequently.
• Expand your readership by offering a flexible delivery model for your collateral that includes social networking, email, web and mobile.
• Cut costs from print and distribution. By offering digital equivalents you can get your message out to your audience in a much more cost-efficient way. Zmags customers have been proven to deliver cost-savings of up to 95% while increasing overall readership.
• Achieve rapid ROI. 80% of Zmags customers report that their Zmags investment paid for itself within five months by lowering costs and driving more revenue.