With its motto as their guide – “Live your dreams instead of dreaming your life” – Latitudes and Attitudes cruises the Web 2.0 waves using Zmags digital publishing solution to maximize their audience and provide a truly interactive boating lifestyle experience for its readers.

Challenge

With over 100 monthly issues under its belt, the California, West Coast magazine strives to bring its readers the most relaxed, entertaining and informative boating publication. With the help of Zmags’ PublicatorPro solution they are exceeding all expectations.

Having already tried a number of different digital publishing solutions, the publishers of Latitudes & Attitudes was looking for the defnitive tool that would enable them to not only deliver a more powerful and provoking audience experience but also gain important readership tracking data and an easier way to effectively distribute the magazine in the new Web 2.0 world. Naturally, their search ended at Zmags.

Solution

The publisher immediately tagged Zmags and its Publicator solution as its choice to produce their award-winning magazine in the new digital format. With industry-leading technical features that allow you to track readership, behavior and advertising – and the addition of multimedia capabilities – Latitudes and Attitudes is now on the right course for the new future in digital publishing.

Results

“Our readers love our new digital edition," said founder Bob Bitchin. Latitudes & Attitudes is now distributed monthly via email and the web, in addition to their heavy print subscription base. "Not only has our internet audience increased but the digital version has also helped to increase our print subscribers as well.”

The magazine is now distributed monthly via email and the web, in addition to their heavy print subscription base. Bob points to the ease of use, the analytics/link tracking Zmags provides, and the ability to easily integrate audio and video alongside articles and advertising as features he’s most happy with. In terms of product and technical support, the publisher has found the help from Zmags to be “immediate and very helpful.”

About Latitudes & Attitudes

Self-proclaimed as “The world’s favorite Boating Lifestyle Magazine,” Latitudes & Attitudes is for sailors, trawler boaters, coastal cruisers and ocean cruisers, Latitudes & Attitudes is the sailing magazine showing the sailing and cruising lifestyle. It’s a cruising magazine that shows the adventure of coastal, ocean and blue water sailing, as well as what’s at the boat shows and the latest sailing and cruising gear for sailboats and trawlers.