Easy access for the readers

The Danish division of 3M is no stranger to the ZMags Publicator.  Initially, 3M requested a few product catalogues. Now Zmags provides a variety of solutions throughout the organization. Traditional print media is presented online in the form of brochures, magazines and newsletters. The originals are passed through Zmags Publicator and are transformed into inter-active e-presentations.  Claus Alvdahl Hansen, Senior Business System Developer in 3M a/s uses the Zmags Publicator on a day to day basis:

“The benefits of Zmags Publicator are quicly revealed. The staff gets the result just a few minutes after they have turned the file in”, Claus Alvdahl Hansen tells.

“At the time we chose Zmags Publicator the criteria were that publications should be easy to handle for the reader, that search was simple and that we did not have to change the basic flow on how we produce catalogues or price lists. Zmags’ solution lived up to all these criterias”.

3M a/s is a company intently focused on product development.  30% of 3M's turnover rate stems from products released within the last 4 years.  To accomodate their growing marketing needs, Zmags has outfitted 3M with easy to use, user friendly catalogues, company newsletters, e-magazines and product sheets. In order to supply 3M's demand, Zmags technical and support network is constantly upgraded and regenerated.

“The most important to us is that we provide relevant information to our customers. The flexibility of Zmags Publicator supports our tasks and makes us able to provide the most recent information in time. A simple function as setting up a deep link to a certain page in the publication also has a positive impact to reach our main objective”, Claus Alvdahl Hansen explains.

3M a/s uses Zmags for product catalogues, magazines, newsletters and product sheets. They use Zmags Publicator with these modules included:

• Basic Statistics
• Geographic Statistics
• Link Manager

3M is a diversified technology company serving customers and communities with innovative products and services within businesses as office, health care, industrial and transportation. 3M is a global corporate employing more than 67.000 people. Yearly revenue exceeds 20 billion US$.