Inspiring and surprising readers

In 2006, the fashionable Danish department store, Magasin, seemed to be stuck with a stale website. Listing only information regarding store hours, the website was not being used to its full marketing potential.  With Zmags technology, "MagasinbyMagasin", a consumer catalogue, was created.

”We wanted a solution to support our focus on customer loyalty by giving our customers an exciting online experience of our products and shops. And we chose Zmags. They were able to deliver the functions our customers need. In addition Zmags’ solution can be styled to match fit our company colors and brand”, Marcus Probst says, Loyalty Manager at Magasin.

The purpose of displaying an online version of MagasinbyMagasin was to widen their client base and ultimately increase sales.  Only the first 30 pages could be accessed online, the full catalogue was available in-store only, and so customers would have to make the trip down in person to acquire a copy.  The online version enticed the customer, keeping MagasinbyMagasin in mind during shopping trips.  Marcus Probst reveals:

“We have now seen the first positive results and we experience an increasing number of Zmag readers. Each issue at least counts 120.000 page views. At the same time we use Zmags statistics feature to get a live indication of what products in our magazine which are the most popular. These products are swiftly hidden in the corners of our stores, so customers hopefully find other interesting goods while looking around”.

Magasin uses Zmags for online magazines, campaign catalogues and their big Christmas catalogue. So far 14 different publications have been presented as a Zmag. Magasin uses the modules as follows:

• Basic Statistics
• Geographic Statistics
• Link Manager
• Shopping List

Magasin is Denmark’s best known department store, established back in 1868. Magasin has 6 stores that have more than 20 million  annual customers all together. Magasin’s staff consists of 1700 full-time employees.