Lower costs – more readers

Merricks Media is among the fastest growing independent publishing houses in the UK. As a magazine publisher it is of vital importance that the online and the printed versions are in harmony. Richard Hurd, Financial Controller at Merricks Media tells:

“As a magazine publisher in the UK we have been searching for an appropriate solution for digital versions of our magazines for some time. We are therefore delighted to have finally found a solution that works well for our business through Zmags”.

The publishing business is traditionally known as an area of significant costs for print and distribution. A modern publisher as Merricks Media can save huge amounts just by cutting print runs with a few percent. Furthermore, by having the magazines available online the number of reachable readers rises.

“Digital versions of our magazines have significant benefits for our business”, Richard Hurd states.

“They enable us to demonstrate our magazines to current and potential advertisers on an instantaneous and real time basis rather than the delays and consequent potential loss of business through the postage system. This is particularly relevant with our foreign advertisers. In addition, our business has benefited from cost savings derived though reduced print runs and overhead reduction for postage. The return on our investment in Zmag has therefore been very quick."

Merricks Media uses Zmags’ solutions for various types of magazines. They are using the modules:

• Basic Statistics
• Speech

Merricks Media publishes high-quality consumer books and magazines. The company is employing over 60 staff and is regarded as the number one publisher in travel and property. Merricks Media has used the solution since January 2007.