Easy access for the readers

The Danish division of 3M uses Zmags Publicator frequently. The focus started with just a few online product catalogues, and now Zmags Publicator is used in several departments throughout the organization. Different kinds of printed matters are presented online such as brochures, magazines and newsletters. They are all passed through Zmags Publicator and end up as dynamic presentations. Claus Alvdahl Hansen, Senior Business System Developer in 3M a/s is daily user of Zmags Publicator:

“The benefits of Zmags Publicator are quicly revealed. The staff gets the result just a few minutes after they have turned the file in”, Claus Alvdahl Hansen tells.

“At the time we chose Zmags Publicator the criteria were that publications should be easy to handle for the reader, that search was simple and that we did not have to change the basic flow on how we produce catalogues or price lists. Zmags’ solution lived up to all these criterias”.

3M a/s is a company with an intense focus on product development. 30 % of the turnover is made from products invented within the last 4 years. That is why it is decisive that customers get swift and frequent information. As a result the technical systems supporting the information flow must be dynamic in order to provide customers access to updated information.

“The most important to us is that we provide relevant information to our customers. The flexibility of Zmags Publicator supports our tasks and makes us able to provide the most recent information in time. A simple function as setting up a deep link to a certain page in the publication also has a positive impact to reach our main objective”, Claus Alvdahl Hansen explains.

3M a/s uses Zmags for product catalogues, magazines, newsletters and product sheets. They use Zmags Publicator with these modules included:

• Basic Statistics
• Geographic Statistics
• Link Manager

3M is a diversified technology company serving customers and communities with innovative products and services within businesses as office, health care, industrial and transportation. 3M is a global corporate employing more than 67.000 people. Yearly revenue exceeds 20 billion US$.