A brilliant way to hit the market swiftly

Microsoft and teXtshop have together chosen Zmags as a strategic launch pad for the Microsoft’s teaching materials and magazines in Europe. The opportunity of quick and efficient distribution was pivotal of choosing Zmags. Benny Christen Grandahl from teXtshop narrates:

“A good example is Microsoft Learning Momentum, which ia a magazine about Microsoft’s many certification educations. For every certification area there is an article with relevant roadmaps, and from here we guide the reader to courses, instructions, quick information etc. by linking from the magazine to Microsoft’s website.

At the same time, online distribution makes it easy to hit the marked quick and efficient. With Zmag we have a dynamic format, which is easy assessable and still lives up to the demand of efficient distribution with help form the link system I Zmags Publicator.”

Another main reason to the choice of Zmags as solution for Microsoft’s online marketing, are the user friendly Zmags Publicator:

“Especially the statistic is essential. It is very important for Microsoft to know what people are reading in the different publications, and where they have to improve. To focus future publications, it is essential to know what the readers are clicking at and what they finds interesting in the magazine, and also the geographic information’s which we can draw from the statistics in Zmags Publicator. All together a Zmag is a brilliant way to hit the marked quick and efficient”, Benny Christen Grandahl tells.

teXtshop has used these elements to setup Microsoft’s publications:

• Basic Statistics
• Geographic Statistics
• Link Manager

Microsoft is among the most well-known IT companies which serves the world with operating systems, office software and gaming consoles. Having 76.500 employees and a turnover of 51 billion US$ Microsoft is one of the heavyweights of the IT-business.

teXtshop is a communication bureau of strong skills within technical communication for web-communication, advertising and production of customer and staff magazines. teXtshop handles a number of Microsoft’s European publications.