How does a business that’s built on direct, personal contact and a high-touch catalog tap into the selling opportunities of emerging online channels? Celebrating Home, the nation’s largest party-plan home décor company, did exactly that, with extraordinary results. Learn how they did it—and what you can learn from their experience—step by step from the direct sales experts themselves.
You Will Learn About:
- Smart new ways to support your direct sales with a seamless and engaging online shopping experience
- How to successfully integrate the tablet to supercharge sales
- How to create and deliver a consistent brand experience across multiple consumer touchpoints - tablets, smartphones, web and Facebook
- How to quickly and efficiently translate traditional catalog and online assets into commerce-ready online sales
- How to use rich analytics to optimize your online sales opportunities in real time - update, change, and add new content on the fly
Featured Speakers:
- Donna King, CMO, Celebrating Home
- Kenny Mobley, Senior Director Marketing Technology, Celebrating Home
- W. Sean Ford, COO/CMO, ZMags
Connected consumers were the big news in 2011. Adoption of tablets and smartphones skyrocketed, and so did shoppers’ appetite for discovery-driven online purchasing. Expect the pace to heat up in 2012. To get ready now for the 2012 multi-channel marathon leading into the holiday season, you’ll need to meet your customers where they want to shop, and deliver a consistent, branded experience across all touchpoints.
You Will Learn About:
- Key trends and takeaways from the 2011 holiday season
- The evolution of the omni-channel online shopper—demands, behavior and buying patterns
- The meteoric adoption of tablets, and what leading retailers are doing about it
- To app or not to app? Are there better ways to go?
- What’s up with social e-commerce? Will it ever deliver?
Featured Speakers:
- Lauren Freedman President, The E-tailing Group
- W. Sean Ford, COO & CMO, Zmags
Join Zmags' W. Sean Ford and HawkPartners' Erin Moores for a thought-provoking, invitation-only webinar about mobile and tablet readiness among the top 100 U.S. retailers. What are the leaders doing? More important, what should you be doing? Join us to share this proprietary research, and:
- Unlock key insights around user experience and shopper behavior
- Find out which brands have optimized sites for tablets and smartphones
- Learn which retailers are selling on Facebook, Kindle, iPad and more
Consumers are connected like never before. Retail e-commerce sales for the 2011 holiday season surpassed $37 billion, a 15 percent increase over 2010. Increasingly, users prefer their mobile devices and social networks to browse and purchase products online.
How can you capture more of this opportunity? Join us to hear our expert panel discuss the results of a survey examining the preferences, attitudes and current habits of consumers who shop via PCs, laptops, tablets or smartphones
What is the future of the US Postal Service, and what are the implications for marketers? Together with Retail Systems Research (RSR), Zmags hosted a thought-provoking webinar that:
- Reviews potential scenarios for the future of the USPS
- Discusses the implications for these scenarios for retail marketers
- Explores the impact on direct marketing tools such as catalogs, flyers and mail offers
- Offers some specific actions you can take to keep your message in front of consumers
Designing a digital format of your content takes more than simply turning your print publication into an electronic PDF version. You need to consider the font size, the enrichments you will use such as Flash, video and pop-ups, the background viewer of the publication and even length of it.
In this session, leaders of the Zmags support team will once again share the considerations and fresh tips for designing your digital publication in a style and method that will ensure you reach your goals.
Most every company now participates in social networks like Facebook and Twitter. But the progressive companies are actively marketing to those networks, too.
Online eCommerce is a commodity. Everyone's got it and everyone's looks the same. I don't care how cool you think your eCommerce site is, eCommerce experiences work best when you're working with solved problems and best practices.
Joe Pulizzi, Founder of Junta42 and Content Marketing Evangelist, will discuss what marketers are doing to effectively create and promote their content.