Viral Power of Digital Editions Enforced with Wish Lists

A great way to expand awareness about current offers is to use a wish list inside a digital edition. Not only is it a simple way to create interactive features in order to increase the time readers spend perusing your digital edition, the viral power is an underestimated channel to reach out to new potential customers.

Digital editions going viral with text messages

The viral power can be utilized in different ways, but text messages are strengthening the position as the most popular channel for sharing wish lists. In Q3 2009, 75.4 % of all wish lists were shared through text messages, compared to 67.6 % in the same period in 2008.

Several of Zmags’ customers in retail offer an interactive wish list with their online leaflets or catalogs. When a wish list is included, readers can click on highlighted items in the online leaflet and add them to their personal wish list. This list can be sent to friends as a text message or email, or it can be printed. To see how it works, browse this online catalog from McGraw Hill – Wright Group with more than 5000 activated wish list items included.

Shopping trips are planned on Sundays

We have little insight as to what extent readers use the shopping lists after they have been delivered. But when looking into the time of week shopping lists are sent, it is clear that readers of digital editions find this service useful when planning their next shopping trip. According to the figure below, they like to do so on Sundays and Mondays. The graph shows an indexed trend of wish lists sent per weekday based on data from the previous six months. It’s worth to notice that the number of sent wish lists varies with more than 50 % from the least to the most popular weekday.

Time is registered as CET, so US residents using this feature at night will be registered the day after.

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