Now that you’ve built a really cool zmag, how can you ensure that your newest digital publication gets the attention of your most important audiences? Here are some tried-and-true practices that guarantee your readers will sit up and start clicking:
- Include a direct link to your digital publication within your email signature
That way, every outbound email you send will be an advertisement for your digital publication. 
Promote zmags on your website with appealing calls to action
Include at least one CTA on your website, such as posting a mini-edition of your magazine on your homepage that captures your readers’ attention and invites them to check out your interactive online version.
See examples to the right- Utilize advertising networks on external sites
For instance, create a banner ad that notifies readers about your interactive online version, and use the banner in an ad campaign.
Or, build a key ad-words campaign with main keywords. - Leverage social networks to increase awareness, generate “buzz” about your content, and drive SEO rankings
Include direct links to your latest digital publication on all major social network sites, community forums, and blogs. - Promote your zmag in your offline publication
Notify your readers in your printed publications about the existence of your interactive online version, and highlight key benefits of digital publications, such as:- Interactive page-flipping experience
- Easy keyword or product search
- Exclusive content only available in digital
- Ability to share your favorite pages on Facebook and Twitter
- Deliver targeted email marketing campaigns with a clear, concise message
Execute a few email campaigns—pre-launch of your zmag– that tease the reader with brief bullet points about some of the most intriguing content in your upcoming zmag. - Create three or four blog postings relevant to your content
Produce a few blogs—both pre- and post-launch–to promote your zmag’s content in social media, blogs, etc.
Get started promoting your digital publications now
By applying one or more of these important best practices, you’ll quickly see your zmag’s readership numbers go through the roof. Feel free to share your results or other promoting ideas by adding a comment.
Mike Sawyer is Customer Success Manager at Zmags. Learn more Zmags Best Practices by following Mike on Twitter.
