A digital magazine is a great vehicle for expanding reach and educating your audience. Expanding your company’s reach to the right audience will ultimately generate more sales, but how do you find the right audience? Learning where your readers are coming from is very valuable knowledge – especially if you need to prove the impact of your advertising dollars, or you want to measure the impact of your social media efforts.
It all begins with inbound traffic
When Zmags customers initially launch a digital magazine, digital catalog or digital brochure, they usually start by inserting a link on a webpage hidden within a submenu. And because digital magazines are often shared between readers, or are found on search engines, this basic approach will, in most cases, add a little more volume to your overall readership.
However, the real fun and big results begin when you start promoting your digital magazine on various channels, such as the front page of your website or your business partners’ websites, or by including a link to your magazine in customer newsletters, or by promoting your zmag on social media.
Use Web analytics to improve your aim
Promoting your content on any channel where it makes sense will add to your overall readership. And although not everyth strategy may work for your business, the good news is that it is easy to measure what works and what doesn’t. Shoot first and use Web analytics to continually improve your aim!
The best place to start with Web analytics is to examine the volume of inbound traffic. Zmags Analytics gives you the details about where your reader traffic is being generated from. If you have been promoting your digital magazines through outbound channels, you will probably want to see how many readers you gained from each of those channels. Some channels provide their own statistics, so compare those numbers with the data you get in Zmags Analytics to make sure you get the results you are paying for.
Read more about Web analytics of digital magazines in the new whitepaper, How to Improve the Effectiveness of Your Digital Magazines, and start hitting the target everytime!
