In a post last week, we recapped an event whose key focus was the shift from advertising to storytelling in mobile marketing. This evolution is clearly not limited to mobile. It’s happening across all digital channels, leaving marketers wondering how best to design for this changing landscape. Yes, storytelling has always been the foundation of good [...]
Publishers Name Tablet Compatibility a Top 2012 Priority
We talk a lot about the impact tablets are having on e-commerce, but the publishing industry is also among the most affected by consumers’ explosive tablet adoption. Last week, a new study found that B2C and B2B publishers have been paying close attention to the growing importance of tablets, and are adapting their technology development [...]
Record Temps Put True Value Company in a Safari State of Mind
With temperatures in both Boston and Chicago reaching the 80’s in the last few days, I couldn’t help but get excited for summer (so close!) and the fantastic Safari adventure we’re sending Rosalee Hermens on later this year. Rosalee is the Chief Information Officer for The True Value Company, and she won the all-expense-paid safari trip [...]
A Critical Mobile Marketing Shift – From Advertising to Storytelling
Boston-area mobile technology leaders, entrepreneurs and investors were all to be found at the Xconomy Mobile Madness forum last Wednesday. The “mobile heads” gathered to discuss the current state of mobile, its impact on the local business scene in Boston particularly, and emerging mobile trends to watch and plan for. I moderated a panel discussion [...]
New iPad is Out, and US Tablet Sales Forecasts Increased
The new iPad hit the shelves on Friday morning to the delight of millions of Apple fans, especially those who spent the night queued up outside Apple stores. Having sold 55 million iPads since April 2010, Apple today reported record-breaking weekend sales. Prices of prior models are being reduced, so that number will be sure to skyrocket [...]
Worth Celebrating – Video
Here at Zmags, we frown upon using our blog for shameless self-promotion. However, we have no such restrictions when it comes to celebrating the successes of our clients. Celebrating Home is a direct seller/multi-level marketer based in Dallas, TX. They have created a unique digital shopping experience for their designers to use at in-home sales [...]
With a New iPad Unveiled, Will Tablets Take Over the PC Market?
Last week’s industry news was dominated by the iPad, as Apple announced the new device, with its higher screen resolution, faster processor and voice dictation. Pundits are expecting the iPad to continue dominating the tablet market; however, the Kindle Fire is still fighting strong, with Amazon reportedly preparing to launch two new tablets during the second [...]
Apps: A Bridge to Somewhere (Online Creativity Unleashed, Finally)
A quick mea culpa. Last summer I wrote a blog post about apps being a bridge to nowhere. To quote a former GOP presidential candidate and current Governor of Texas, “Oops.” First, the data: Apple has announced that its App store has surpassed 25 billion downloads. Currently, more than one million apps reside in the [...]
A New Shopping Experience Awaits This Week’s iPad 3 Launch
Last week was a big one for Zmags, as we announced Zmags Convergence on the first day of eTail Palm Springs. Convergence is a groundbreaking consumer browsing and shopping interface that harnesses the interactive experience of the iPad while also engaging users on Facebook, smartphones and PC-based browsers. We had the chance to discuss Convergence [...]
Introducing Zmags Convergence – A Groundbreaking Digital Shopping Experience
On this first day of eTail Palm Springs, we are excited to be announcing a new user interface that we believe will completely transform the online browsing and shopping experience. Welcome to Zmags Convergence! Built to harness the elegance of the iPad while also engaging users on Facebook, smartphones and PC-based browsers, Zmags Convergence creates [...]
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- Record Temps Put True Value Company in a Safari State of Mind
- A Critical Mobile Marketing Shift – From Advertising to Storytelling
- New iPad is Out, and US Tablet Sales Forecasts Increased
- Worth Celebrating – Video
- With a New iPad Unveiled, Will Tablets Take Over the PC Market?
- Apps: A Bridge to Somewhere (Online Creativity Unleashed, Finally)
- A New Shopping Experience Awaits This Week’s iPad 3 Launch
- Introducing Zmags Convergence – A Groundbreaking Digital Shopping Experience
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