Traditionally, magazine publishers have relied on two revenue sources: selling ads and selling magazines.

With the advent of online magazines, you can multiply the number of revenue sources by at least ten. The smart publisher does not just rely on a single source, but utilizes the web to expand his media kit in multiple ways:

• Audience-driven sources such as display ads or interactive ads of many kinds.
• Data-driven sources like renting out user databases for sponsored messages or selling analytics about readership.
• Brand-related sources like selling products or services in relation to the content your audience is reading about.

Besides these revenue sources, there are dozens of other ways to generate revenue with online magazines. In the digital world, you can monetize pretty much anything. The trick is to find the best ways for your area of business.

 If you – like most publishers these days – are somewhere in between print and digital, but you still rely on an organization with its roots in print, you will probably start out by exploring display advertising possibilities. They come close to what your sales team and advertisers already know and have shown great margins for publishers in various business environments already.

On December 14th we will publish the eBook, “Profitable Magazine Publishing”. You can learn more about potential sources for boosting revenue with digital magazines from this book. But that’s not all! The book also includes worksheets, checklists and offers you an easy way to estimate your ROI when utilizing the potential of more revenue streams from online magazines.

Stay tuned on the blog, or follow us on Twitter or Facebook so you don’t miss out on this free eBook.