Here at Zmags, we often find ourselves truly inspired by how our customers use our platform to deliver rich and engaging online content. In our new “Discovery Showcase” blog series, we’ll highlight some of the latest digital catalogs, online magazines, or other types of rich media marketing that our customers have created – and how [...]
Mom Says, “Please Put Down the Roses and Pick Me Up an iPad”
If we’re all paying attention to what Mom really wants for Mother’s Day, digital marketing and ecommerce teams can expect a rise in the number of tablet-toting women in the U.S. after this coming weekend. Survey data reported by Fortune last week found that nine out of ten moms prefer an iPad to flowers for [...]
6 Reasons a PC/Tablet Hybrid May Be Inevitable
For brands and retailers a big question raised by some of last week’s news is, if a hybrid PC/tablet catches on, how would such a device change consumer expectations for the browsing and shopping experience? How would it change mobile commerce? As Milton Pedraza, CEO of Luxury Institute says in a new study they released last week, [...]
Is it Time for a Mobile App Makeover?
In periods of rapid and accelerated development, there are often pioneering innovations that at first release fall short of expectations. Even the most innovative companies in the world like Apple have had their share of missteps before reaching their ultimate goal. Despite the failure of the “Newton”, the company’s first attempt at a PDA type [...]
7 Surprising Facts: Addressing the Disconnect in the Mobile Shopping Experience
Last week Mashable posted a contributed article listing seven surprising facts drawn from a study of tablet and smartphone shoppers. One item on the list we weren’t particularly surprised by: the mobile shopping experience needs some work. The biggest complaint from mobile consumers was difficult navigation on mobile shopping sites. Our own sponsored research also [...]
Going Digital: Celebrating Home’s Journey Into Facebook Commerce
What’s the first thing you do when considering to buy a new shirt or piece of jewelry? Before the advent of social media, you probably asked the opinion of a friend who was shopping with you. More recently, you may have texted a poorly-lit picture of the item to a friend, hoping to hear back. [...]
Kleenex is to Tissues as iPad is to Tablet?
The domination of the iPad continues, and this time it’s beyond sales numbers. An Associated Press article from last week indicates that the iPad is on its way to becoming a proprietary eponym – a brand name that becomes synonymous with the product itself. This is a real testament that iPad is the leader of [...]
US Shoppers Respond to Improving Economy; Retailers Reaping the Benefits
Some key economic indicators were looking positive last week, as unemployment numbers fell and retailers enjoyed better than expected March sales. The Washington Post reports that Americans are more encouraged by the improving job market, and they are starting to loosen up their wallets a bit to shop the colorful new spring lines. Zmags is [...]
The Tablet Rumor Mill
There were some big rumors swirling around the tablet space last week, involving Amazon, Apple, and Google. According to the TabTimes, Amazon is rumored to be announcing three new Kindle tablets by the end of the year, including one with an 8.9-inch HD display. If true, it will be interesting to see if this three-model [...]
Zmags Customers Bring Spring Trends to Tablet-Toting Target Market
As we say goodbye to winter and happily welcome the first few weeks of Spring, consumers are packing up their parkas and looking to add new, trendy pieces to their warm-weather wardrobe. eMarketer reports that US online sales of apparel & accessories are climbing faster than any other ecommerce product segment (with totals estimated to [...]
- Discovery Showcase: Digital Catalogs and Online Magazines of Note
- Mom Says, “Please Put Down the Roses and Pick Me Up an iPad”
- 6 Reasons a PC/Tablet Hybrid May Be Inevitable
- Is it Time for a Mobile App Makeover?
- 7 Surprising Facts: Addressing the Disconnect in the Mobile Shopping Experience
- Going Digital: Celebrating Home’s Journey Into Facebook Commerce
- Kleenex is to Tissues as iPad is to Tablet?
- US Shoppers Respond to Improving Economy; Retailers Reaping the Benefits
- The Tablet Rumor Mill
- Zmags Customers Bring Spring Trends to Tablet-Toting Target Market
- Designing for Digital: How to Tell a Great Story
- Publishers Name Tablet Compatibility a Top 2012 Priority
- Record Temps Put True Value Company in a Safari State of Mind
- A Critical Mobile Marketing Shift – From Advertising to Storytelling
- New iPad is Out, and US Tablet Sales Forecasts Increased
- Worth Celebrating – Video
- With a New iPad Unveiled, Will Tablets Take Over the PC Market?
- Apps: A Bridge to Somewhere (Online Creativity Unleashed, Finally)
- A New Shopping Experience Awaits This Week’s iPad 3 Launch
- Introducing Zmags Convergence – A Groundbreaking Digital Shopping Experience
- The Shrinking USPS: Addressing an Uncertain Future
- Social Sales – $14 billion by 2014?
- New Research Report: Mobile & Tablet Commerce – Is Anyone Really Ready?
- Cupid Commerce: Catching up to Christmas?
- Ford’s Super Bowl Regrets: “But Everyone Is Doing It?”
- At NRF, Retailers Confirm Tablet and Mobile as 2012 Priorities
- Retailers Plan Heightened Tablet Focus in 2012
- US Tablet Ownership Doubled Over the Holidays
- Facebook Commerce and Express’ Head Start
- Zmags Industry Watch
Follow @zmags on Twitter