Zmags helps marketers engage readers online through Interactive Collateral Management (ICM) – a means to digitize collateral, enrich them with interactive features, deliver them to readers, and track them for reader behavior.

Zmags can be used to digitize and analyze any type of collateral – including brochures, catalogs, magazines, newsletters, flyers, circulars, direct mail and other business documents – and helps marketers increase reach and readership, generate more online and offline revenue, lower production and distribution costs, and run a greener operation.

Zmags’ roots are in digital publishing, where the company has been long recognized as an innovator. Now, Zmags is bringing its ICM technology into the broader corporate marketing realm. Since its founding in 2006, Zmags has helped 2,500 organizations in 50 countries engage readers online.

Zmags is by far the largest self-service ICM provider, with over 150 million pages created to date. Adoption of the Zmags platform quadrupled in 2008, with visits to customers’ Zmag publications surging from 50,000 to 200,000 each day.